by skysnap » 07 Sep 2018, 09:30
When someone hires you to implement the Google Analytics in their dashboard backend. You may end up having so many questions. And you continue to ask yourself what should be done for the content and what are some of the things that you need to know to implement tag manager inside the analytics views. So here I am going to point out to some of the things that you can check out for the tag manager that you can use with Google Analytics.
What is Google Tag Manager?
Google tag manager is a separate service that allows the user to tag the 3rd party services using the tag manager dashboard. And all the tags can be viewed under single dashboard for performance. It can be integrated with the Google analytics so if you are using Analytics then tag manager is something you should look for while handling multiple other 3rd party javascript tags and scripts.
What's inside the Google Tag manager?
Some of the things that you may need to know within the tag manager is.- tag, triggers and variables. Tags are basically the scripts added to the page. Triggers are the points where your page knows when and where to execute the script. And finally variables that holds the information about your tags and scripts and triggers. They are just connecting entities you can say. And that is pretty much basic you should know.
How does it work?
Google tag manager allows you interface to add, edit and delete the tags. You have to define when and where to run the tags on the page. You have to add your scripts in tag manager then use single tag managere script and set the trigger point when your 3rd party scripts are supposed to be triggered. That's something you will learn from observing the scripts there. This may take practice and also require your flow for the understanding when to trigger which script.
What more I need to know?
Google tag manager is free. And it can be used with the google analytics. And it gives you more flexibility on data flow. You learn when to use which script and not clutter the interface and the page. You learn how to setup the triggers and then make the data through the user flow. This is pretty much all you need to know about the GTM. You can learn additional advanced usage tricks depending on the usage.
Your project for the analytics and the tag manager decides what you need to learn. And what are some of the things that you should be learning for the proper data collection and usage. Depending on your client project you may have to learn additional advanced settings here.
When someone hires you to implement the Google Analytics in their dashboard backend. You may end up having so many questions. And you continue to ask yourself what should be done for the content and what are some of the things that you need to know to implement tag manager inside the analytics views. So here I am going to point out to some of the things that you can check out for the tag manager that you can use with Google Analytics.
[b]What is Google Tag Manager?[/b]
Google tag manager is a separate service that allows the user to tag the 3rd party services using the tag manager dashboard. And all the tags can be viewed under single dashboard for performance. It can be integrated with the Google analytics so if you are using Analytics then tag manager is something you should look for while handling multiple other 3rd party javascript tags and scripts.
[b]
What's inside the Google Tag manager?[/b]
Some of the things that you may need to know within the tag manager is.- tag, triggers and variables. Tags are basically the scripts added to the page. Triggers are the points where your page knows when and where to execute the script. And finally variables that holds the information about your tags and scripts and triggers. They are just connecting entities you can say. And that is pretty much basic you should know.
[b]
How does it work?[/b]
Google tag manager allows you interface to add, edit and delete the tags. You have to define when and where to run the tags on the page. You have to add your scripts in tag manager then use single tag managere script and set the trigger point when your 3rd party scripts are supposed to be triggered. That's something you will learn from observing the scripts there. This may take practice and also require your flow for the understanding when to trigger which script.
[b]What more I need to know?[/b]
Google tag manager is free. And it can be used with the google analytics. And it gives you more flexibility on data flow. You learn when to use which script and not clutter the interface and the page. You learn how to setup the triggers and then make the data through the user flow. This is pretty much all you need to know about the GTM. You can learn additional advanced usage tricks depending on the usage.
Your project for the analytics and the tag manager decides what you need to learn. And what are some of the things that you should be learning for the proper data collection and usage. Depending on your client project you may have to learn additional advanced settings here.
