Instagram these days is turning out to be a good influencer platform. And it can reach to many people. With they paying attention to your brand. You can see that they have higher chances of converting you. And like many other business, you can use those ads in your favor. I have found that there are times such ads can be profitable if you know how to target them the right way. In this article, we are going to take a look at different type of ads in the Instagram.
Photo Ads
Photos are what makes and breaks on instagram. You'd find that there are lot of photos that you can find on the photo ads. Most of the photo ads do good for various types of the services and business. I have found that photo ads are making money through the conversion options. So far they are meant for reaching and awarenes purpose. I don't focus on those ads as of now. But maybe in future I may pay attention to for my own business.
Video Ads
Video ads are meant for product promotion. Many real estate people are using this option to reach people. And they are promoting their product and the site this way. I think it can be very good option for promoting travel, real estate, food etc. And with video ads though less time the better. Not going to make ad that has 10 min loading and 10 min of content. Simple and short video will make it easier.
Carousel Ads
This type of ad can be mix of both photos and videos. So it all comes down to how you present it. Some people use the photos and some use the video in this mode. So depending on your goal for such ads you can just this. Do note that people have very low attention span. So don't use this with too much content. As that can affect how you present the content to the users. That's where things change.
Stories Ads
Stories can be a good source of influence ads. You can reach more people for your brand this way. You can see that stories ads are designed for very specific purpose. You can use it in branding in very different way. Tell it like a story and reach more people. And it can be shared around and being easily used to go viral. So that is another thing that you may like when it comes to the management of story.
Which ad to choose?
This depends on your business and campaign plan. I think the best way is to test with photo ads. And then try other ads. You can then move onto the stories ads. And then that should go ahead as that way. I personally find photo ads just fine in such case.
As you can see these are different type of ads that can help with awareness of brand and services. You can use it for the promotion of your service. You can also use it for the promotion of various types of real products or even digital.
It's probably my favourite social media platform. I have never paid for ads there as yet. I think Facebook ads is more than enough for me at the moment.
