Business Account
You need to connect your regular account with the business section of twitter. You can access that site here : https://business.twitter.com/
Make sure you have netbanking or the card ready for signing up and making the business ad.

Campaign Type
Twitter has different type of ads that you can use and promote. Some of the examples of those ads are as follows -
1. Website Clicks or Conversion
2. Followers Campaign
3. Awareness Campaign
4. Tweet Engagements
5. Promoted Video Views
6. App Installs or Re-engagements
Choose the campaign that suits your case. Most of the app developers choose app installs or reengagement. And bloggers usually choose website clicks.
Setup Campaign
You can decide which campaign works for you. Then select it. And then name your campaign. So you can check the performance of the campaign based on names. This is what many of us have tried and can easily make use of that way.

Select Your Audience
This step requires you to choose the right type of followers. You can choose based on age, language, region. This helps you narrow down your reach. You can make specific customers this way. I have found that it helps with selling proper services and products.

Setup Budget
In this step you need to find out what value you want to use for ads. This will help run the campaign upto that amount. You can start as low as 5$ or more. This way you can see if that reaches your goal.

Choosing Creatives
Here in this last step you have to choose what type of ad to show. You can use image or video. And then you can align and adjust all of the settings as per the ad settings. This helps you understand how to tweak your ads.

That's short way of explaining how the twitter ads work. Hope this gives you some idea on how to promote your ads using the twitter ads. In next article, I'll explain how to filter and choose the right set of audience to target your ad.






