Open Facebook Account
Make sure you open another facebook acccount which is not tied to personal account. As that will help you keep monitoring the performance of ads all day. By keeping it separate from the personal account, you are going to make enough time for managing it. So open another facebook account. Use business name as possible. And make sure you have input real business deals into the account profile.
Ads Manager

When you create facebook account, your settings page has the option of "Ads Manager". Go to that page and click on that option. Now go to the Create Ad option. Here on this page - Choose your campaign objective. You can choose to have reach, conversion, brand awareness and many other type of objective. From here onwards all you have to do is create the ad. That way you can be more specific about the ads.
Ad Set

In this option, you have to set the ads settings. You have to choose the demographics and the language. You can choose the age, gender and the location too. This page is very important. Because this page can either break or make your ad campaign. So know your customer profile very well. Make sure to understand how the facebook ads are properly set in the campaign. That is another option with platforms setup, you can add instagram and facebook or other platforms owned by facebook.
Ad Format

You can choose from various ad format options. This way you can choose to target on specific basis. Some formats are good for desktop and some are good for the mobile. Canvas, single image and video are one of the popular formats for the conversion. So definitely take a look at that while choosing the ad for conversion. And then decide if this format is right for your page as well.
Review and Pay

You can here review the ad and see how it looks before you approve. Make changes by going in back pages. Here you can add remove elements too. You can then do the ad posting. And final step is paying for ad. Depending on your country, there are various methods to pay for the ad. As you can see in screenshot for Indians we have these options.
So this was short introduction to setup of Facebook ads. Hopefully this helps you get started with your first FB Ads for sites, blogs or even products.






