[bestwriter]

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There is a tendency for viewers and readers to get bored, if Media has no meaty, chunky scoops to report. And the main aim and objective of the Media is therefore, to feed the public with as many meaty, chunky scoops as possible and here lies Media’s sincerity. Will the Media stick to genuine information or get tempted to add something from their imagination to make reporting attractive to the public? The fact is they do fib, as Media takes advantage of the situation where they are not answerable to anyone when this happens. One hardly comes across cases where Media has been penalized for wrong or exaggerated reporting.

Media is ruthless inasmuch as it mourns when there are no cyclones, hurricanes, earthquakes, floods, and the like to report. It expects celebrities to falter, to have affairs, to earn income illegally. Murders, assassinations give them food for reporting. Child molestation even by priests is ‘good news’ to them which is relished by the public with a hypocritical sigh of disgust. Is the Media truly interested in peace between neighbouring countries? How is it ever possible if that were true? Where is the scoop that could well lead them to the victory of being the best International Reporter, the Best Journalist, the
Best TV Channel.

Media stops at nothing to be at the top, sending ‘sniffer dogs’ in the form of young reporters men and women alike who risk their lives travelling rough terrain, travelling distances, for days on end sometimes even without food to get a glimpse of the holocaust wherever it could be. After all they need images to authenticate their oft-exaggerated versions of what has been happening around the world. Some reporters never get back and the Media is careful not to report this lest they should be degraded resulting in losing their position as being number one in all their pursuits.

The ruthless media will indulge in sting operations a disgusting mode of exposing wrong doings by those that matter. This is the worst approach that Media can resort to and yet it is going on with gay abandon!

And what about hiding facts from the public when they are heavily bribed to do so? What about there being partiality depending on which political party they belong to?
It is unfortunate that the public gives a blind eye to these and many other wrong doings of the Media just for a moment of satisfaction reading or viewing news that is meaty and chunky.

Do these awards too have a soul? Awards are given to those who report all what is going on in the world in a manner that is readable and view-able - the journalistic prowess that attracts attention the most. Should not those who give these awards believe in the norm, actions do not justify means?

It is time the soulless Media is monitored and kept under vigilance for any exaggerated reporting thus vitiating the minds of its readers/viewers. Even those advertisers who are the sole supporters of the Media should be a part of the vigilance team as Media reporting could have a direct bearing on the products advertised by the advertisers.
Or could it be that the media reporting is more of an entertainer rather than a provider of genuine news? Could it be no one takes the Media seriously save to entertain oneself and watch the various commercials/programmes in between? It is time a survey is conducted to get an opinion of the public on what they think of the Media and what they want to hear from the Media. It would be interesting to watch news reporters pitching in by expressing joy or sadness on their faces. Are they right in doing so. Is it not their duty to just report and not show their reaction to news that is being read out? Why are they not trained in that direction – this needs attention.
The public could play a gigantic role in showing its decency in not wanting to read news that is devastating except perhaps just to know what is happening and to help around if help is needed. On the contrary the public is known to choose to switch on to certain channels that give gory details of accidents, earthquakes, hurricanes floods. The scandals get the highest readership/viewership. Is it necessary that the Media should publish everything with no holds barred? Why is the public so hungry for such news? What is its psyche? Is it not the mental state that makes one want to see such gory scenes?

The award givers and the public can help the Media get back its soul. And this can happen if all get together and lay down rules that do away with exaggerated versions of what has actually happened. Ban scenes that are horrifying. What benefit would be there if one reads or sees gory details of for example an accident scene?

It is time a serious thought is put in place and decisions taken so that what one sees or hears is a true picture of what has really happened which is not spiced up with the Media’s imagination to make it a meaty, chunky scoop.

Let the Media get a soul.

[thisnthat]

I don't trust most so-called "journalists" as far as I can throw them any more. There always seems to be an agenda. They aren't even subtle about it for the most part.

[bestwriter]

I don't trust most so-called "journalists" as far as I can throw them any more. There always seems to be an agenda. They aren't even subtle about it for the most part.

They mourn if there is nothing to mourn about (lol)

[Angie10]

Hehe I'm a journalist, but I can assure all you guys I don't fall in that category LOL I work for the state media and good old traditional reporting, impartial and accurate reporting is the name of the game for us. To detract from that by embellishing or inaccurately reporting stories would be to put my job on the line. As a representative of the government, I have to religiously uphold its integrity and reputation, and that means never ever distorting facts or taking sides in any way, shape or form.

Having said that, I can see why people have come to hate the media because it seems to have become fashionable to spice up stories to in order to sell, sell, sell with absolutely no regard for people's feelings or reputation. This has made people, including even me, question everything they see reported across all media platforms of today, which is very sad when you consider that the media is a powerful tool through which to disseminate information. I can hand on heart say this type of journalism does not at all appeal to me at all.

[bestwriter]

Hehe I'm a journalist, but I can assure all you guys I don't fall in that category LOL I work for the state media and good old traditional reporting, impartial and accurate reporting is the name of the game for us. To detract from that by embellishing or inaccurately reporting stories would be to put my job on the line. As a representative of the government, I have to religiously uphold its integrity and reputation, and that means never ever distorting facts or taking sides in any way, shape or form.

Having said that, I can see why people have come to hate the media because it seems to have become fashionable to spice up stories to in order to sell, sell, sell with absolutely no regard for people's feelings or reputation. This has made people, including even me, question everything they see reported across all media platforms of today, which is very sad when you consider that the media is a powerful tool through which to disseminate information. I can hand on heart say this type of journalism does not at all appeal to me at all.

It is not you but who you are working for sets the pace and if in your case you have a boss with a conscience you are one lucky soul

[Angie10]

@bestwriter....me and my colleagues don't do it, but I know the private media do misquote people and embellish stories, just so they can push sensationalism, and I don't like it at all. Mud sticks, and once you've tarnished someone's reputation, even if they're proved to be innocent, things can never go back to how they were before for them. Definitely not something I want on my conscience.

[chikitta]

Media personnel do what they are paid to do. And before they can come out and bring something in th3 or in radio that have done their homework. So we can't really say that they report rumours or lies. They risk a lot in their lives to come up with stories so let's not be so hard on them.

[bestwriter]

@bestwriter....me and my colleagues don't do it, but I know the private media do misquote people and embellish stories, just so they can push sensationalism, and I don't like it at all. Mud sticks, and once you've tarnished someone's reputation, even if they're proved to be innocent, things can never go back to how they were before for them. Definitely not something I want on my conscience.

May your tribe increase.
Sad to see mud slinging that goes on and when someone is innocent that can be pretty hard on them.

[grecy0905]

Media will say they are only doing their job. It reminded me of a certain media personnel that is interviewing a certain person in our street. The person lost her husband due to gun shot and this media personnel is forcing the wife to talk about it. He failed to respect the emotions and the grief because he said he needs to do his job. Where is the conscience in there?

[bestwriter]

Media will say they are only doing their job. It reminded me of a certain media personnel that is interviewing a certain person in our street. The person lost her husband due to gun shot and this media personnel is forcing the wife to talk about it. He failed to respect the emotions and the grief because he said he needs to do his job. Where is the conscience in there?

That is common. They intrude on their privacy which is wrong and wonder why nothing is being done about it.

[augusta]

I think journalist are in the same category like the lawyers, they really have no soul.The bring life into a very dead thing making people written about wallow in self pity.They really need to do investigative journalism.

[chaz]

Nice things don't sell news.
The more shock and gore, the more they earn because the traffic just pours in.

[raaman]

There is a tendency for viewers and readers to get bored, if Media has no meaty, chunky scoops to report.

Is that the reason that nowadays, Indian news channels are broadcasting the same news repeatedly?

[bestwriter]

There is a tendency for viewers and readers to get bored, if Media has no meaty, chunky scoops to report.

Is that the reason that nowadays, Indian news channels are broadcasting the same news repeatedly?

I too was under the same impression until I realised all do not view news at the same time.

[Happyland]

The Money Train
Over the years journalism has gone from objective reporting to taking sides politically. The model is to tell viewers what the viewer want to hear. They will feel connected and satisfied with like-minded journalists and other viewers. They become a sound piece for a certain segment. It is effective--the $$$millions of earnings in ad dollars is the proof. You would be surprised how much is made with these business models. It is not just a business, it is big business. Just think how big it is in major markets. Again it has become highly profitable to report in a warm or cold fashion. You will get eyes from viewers, dollars from advertisers, likes from political parties, and on-demand interviews from leading politicians.

Small Accountability
There have been stories of inaccurate reporting. The impact is felt in the industry (especially by the perpetrators). When stories are exposed as false they have to be taken back. These retractments are not only embarrassing but they reduce the credibility of the organization. Professionals have gotten fired over these types of situations.

Impact of Change
Unfortunately society has allowed money to speak louder than conscience. If you put conscience in front of a freight train of money what will happen to that conscience? The deterioration has been a slow but steady process which started ever so gently years ago. Like a snowflake becoming a huge mountain over time. It will not stop until the worst happens to us all but then everything comes to an end.

[bestwriter]

The Money Train
Over the years journalism has gone from objective reporting to taking sides politically. The model is to tell viewers what the viewer want to hear. They will feel connected and satisfied with like-minded journalists and other viewers. They become a sound piece for a certain segment. It is effective--the $$$millions of earnings in ad dollars is the proof. You would be surprised how much is made with these business models. It is not just a business, it is big business. Just think how big it is in major markets. Again it has become highly profitable to report in a warm or cold fashion. You will get eyes from viewers, dollars from advertisers, likes from political parties, and on-demand interviews from leading politicians.

Small Accountability
There have been stories of inaccurate reporting. The impact is felt in the industry (especially by the perpetrators). When stories are exposed as false they have to be taken back. These retractments are not only embarrassing but they reduce the credibility of the organization. Professionals have gotten fired over these types of situations.

Impact of Change
Unfortunately society has allowed money to speak louder than conscience. If you put conscience in front of a freight train of money what will happen to that conscience? The deterioration has been a slow but steady process which started ever so gently years ago. Like a snowflake becoming a huge mountain over time. It will not stop until the worst happens to us all but then everything comes to an end.

I notice their bias. At the moment I am glued to a particular tv channel and they are tearing one political party to pieces.