Had not given any more thought to publishing a newsletter until I latched on to an online conversation thread where people were talking about easy ways to circulate their content and several people kept mentioning Paper.li.
Well it turns out that Paper.li is a tool that allows you to publish your own newsletter. You could call it a newspaper or a magazine. The point is you can select your own news-worth stories for the content and publish a daily or a weekly newsletter.
I use the free package, because I'm an individual. However, I imagine an organization, company or corporation might pay for the upgrade and get access to a lot more publishing features.
But I know why this tool is so popular and people kept mentioning it. It's super easy to use!
Sign up is free. Follow the prompts to create the title, tagline, etc., choose your content sources (RSS Feeds, Twitter feeds, etc.), click the publish button, and before you know it you will have your newsletter. The publishing process is far easier than what we were going to do at my old job. The tool comes with a sharing feature that automatically shares your newsletter each time you publish to your Facebook timeline or Twitter stream.
What's the value add for using Paper.li?
Well. Do you receive newsletters via eMail?
If you publish multiple blogs, you're active on social media, etc., then you can aggregate your content or activity in the form of a newsletter, readers can subscribe to it, and they can receive it in their eMail. A tool like this could encourage reading your articles or blog posts and increase traffic to your sites. Not to mention there are social media buttons included with each article which makes it easy to re-share again and again and again.
* * *
Here's my practical application for using this tool.
I publish a foodie blog and also like to follow food blogs.
I use Bloglovin as a blog reader which I mentioned in another post.
https://forumcoin.com/viewtopic.php?f=12&t=16232&p=287396
But I also use the Paper.li to generate a newsletter which makes for convenient easy reading.
Sample Newsletter:
The Everyday Exotic Spices Weekly
http://paper.li/EverydaySpices/1445616117#/
"Content is king, but Distribution is queen."
~ Jonathan Pereleman (head of BuzzFeed)
"Gotta respect the queen!"
~ Treathyl Fox (aka Cmoneyspinner)
Any tool or resource that improves your content distribution process is worth a try.







