by Mika » 09 Jun 2026, 05:13 With over 3 billion active uses, Facebook is only second to Google in terms of user base. Google has over 4 billion users. Facebook ranks higher than Youtube for user count. Youtube has 2.7 billion users. If you want to run ad campaigns, you can either choose Google or Facebook because these two are the biggest platforms for advertising. Google has around 40 percent market share for digital advertising where as Facebook as around 22 percent market share.
In this post, we talk about how to run Facebook ad campaign to sell anything online.
Daily and total ad budget
First of all you need to determine how much you want to spend per day and how much total amount you want to spend on ads. Determining budget is very important. If you haven’t tried Facebook ads before, start with small budget like $1 per day for total $10 ad campaign.
Campaign runtime
Secondly, you need to determine how long you want to run your ad campaign. For newbie, I recommend running for a week. Analyze your performance, and plan ahead.
Target audience
Thirdly, you need to choose your audience properly. Your product determines your audience. You need to choose audience based on interest, demography, geography, etc.
Build Followers
While ads allow you to reach a large audience, it costs money. Therefore, you also need to focus on building followers. When you have followers, your posts appear on those followers’ feeds. For example, if you have 1000 followers, your content shows up in 100o people’s feeds, if you have 10,000 followers, it reaches 10,000 people. You can build followers by posting quality content or running ads for your page.
The more genuine followers you have, the more people your posts reach. And the more people you reach, the higher your chances of making sales.
Ad campaign
There are multiple ways to run ads. You can directly run ads for your products, you can run ads to build followers, or boost your posts to build visibility.
Video ads
Since videos get more attention, you can also run video ads instead of text based ads or graphic ads. When running video ads, you need to remember the content must related to with your audiences’ interest. Video ads should blend naturally with regular content, so viewers feel naturally inclined to interact. A better approach is to publish Reels related to your products and services with a purchase link in the description. In your Reels you need to share information related to your products.
