Recently, I joined an advertising program that allowed me to earn free credits by viewing advertisers’ site, joining advertisers’ site and participating in various offers. I could use my credits to advertise my site. I joined the program because I could earn traffic and generate revenue on my site and the best thing was I did not have to spend a dime to market.
After I joined the site, I did not start working immediately, I did not have time to earn free advertising credits on the website, therefore, I was dilly dallying to use the program. My opinion about the program turned upside down when it began to send a lot of emails. It was like 50 emails in a day. Now this was spam. I looked for unsubscribe option in the email body, there was no unsubscribe option. It said, if you want to stop these emails delete your account. By sending a lot of marketing emails, the program was build a bad name. It was spamming.
What is spam in email marketing?
Email marketing is very effective marketing method. Marketing experts say if you are doing correctly, the conversion rate is very high. I read somewhere that about 6 percent people by products through email marketing. Well, six percent conversion rate is very high considering a fact that you are not spending any money and you are not spending a lot of time. If you are using tools like mailchimp, you can send emails to thousands of people in less than a minute.
Sadly a lot of marketing emails are spam. So, what exactly is spam in email marketing? You are spamming instead of email marketing if you are…
• Sending a lot of emails frequently (like the one I mentioned in the opening paragraph)
• Sending emails to people who actually did not subscribe (a lot of people build email list by buying emails)
• Sending emails to people who are not interested in the products and services you are promoting (for example, sending parenting niche products to someone only interested in gaming)
• Promoting dubious products or services
The list does not end here. There are many.
Why spamming in email marketing is bad
If you want to build traffic to your site, generate sales for your products or services, you can start email marketing as it is one of the cheapest and also very effective marketing tool. However, spamming in email marketing is giving a bad name to email marketing. If yo are spamming, you will have no results.
If you send marketing emails to the people who are not interested in your products, your email marketing will have zero conversion.
If you send marketing emails to the people who did not subscribe to your emails, your email will land in spam box.
If you are sending emails with dubious products, services and offers, no one will click the links in your email. When there are no clicks, the conversion is zero.
How to do email marketing so that it is not viewed as spam
• Do not send a lot of emails
• Do not send marketing emails to the people who did not subscribe
• Do not send emails to people who are not interested in your niche.