When you own a business or are actively promoting a particular product or service, it is important to develop a speech that you can deliver in an instant to prospective customers.
The name “Elevator speech” is a business to business name for something you can say in the time it takes to ride from one floor to the next to someone next to you in the elevator … maybe ten seconds or less … that tells prospective customers what you do as you hand them a business card or flyer with the contact details.
It is not full details, but just enough to get them interested in doing business with you. What does this site offer? What can you say to a prospective customer in ten seconds or less to get them to come to this site?
Members who contribute to the site are earning ForumCoins as compensation for contributing content. They are part of the team who is selling this service. The customers are the ones who come to gain something from this site. What would they gain by coming here to learn something? They are the reason quality content is so important. This question is specifically aimed at what to tell the customers who come to read the content provided by the members.
What are the members as a team providing for the customers who come to read this site?
Write your “elevator speech” for ForumCoin as your response.
(Edit was to clarify what a customer is for this question. The first response was for the users, not the customers.)